The standard fashion model of make-sell-discount-destroy is outdated and results in overproduction, excess waste and a whole heap of unnecessary damage to the environment.

This is why we do not produce our garments in bulk. We cut and sew only a very limited number of each garment and operate a pre-order model thereafter.

Pre-orders allow us as a business to more accurately forecast the demand for a specific product. This means that we can then produce on demand and manufacture each item in the exact colour and size requested by our customers.

In a world where instant gratification is available at every corner, ordering on demand requires some patience on your part. We know this is not always easy. But sometimes, the right path is not the easiest.

Nowadays, fashion businesses overproduce day-in-day-out and we want to be the difference. We would love you to join us on this journey.