A classic white t-shirt is a wardrobe staple for many, but it might seem slightly ironic that such a simple piece of clothing could take on such a coveted position in the fashion stakes.

However, if you look back through the years, the classic white tee has featured in pop culture on everyone from Marilyn Brando to Kendal Jenner.  Plus who can ignore the perfect American duo of a white tee paired with blue jeans, it’s a match made in sartorial heaven.

The thing with a plain white t-shirt is because it’s so simple, any flaws in its design will be glaringly obvious. And therein lies the quest that so many of us have gone on over the years to find the perfect white tee.

When done right, it can be exquisite. Paired with a blazer and jeans, over shorts in summer, even with your favourite gym leggings that many of us have relied heavily on over the past 18 months or so… a plain white tee is such an easy piece to throw on and dress up or down depending on your mood. But the fit, needs to be right to make it work for all occasions.

So what makes a plain white tee perfect? We believe we’ve nailed it (finally!). We’ve designed our tee in a boxy silhouette for a slightly oversized, relaxed fit. It’s easily tucked in to give you a more polished look or you can let it hang loose for a more casual vibe. It’s crafted from 100% organic cotton which makes it super soft and comfortable to wear and it washes really well, it is designed to last and look good, wear after wear.

This will be the foundation piece for you to build a capsule wardrobe collection  and we promise it lives up to its title as ‘The Perfect Tee’.

The Perfect Tee is available in white, mocha and black.